In organizations, when groups of people are working on a project, how they effectively collaborate and support each other is very critical to the success of the project.
Let us consider an example of how collaboration might occur in an organization. A team of 4 people are working on a report which includes one writer who sits in India and 3 Subject Matter Experts (SME) who sit in the US. Now the writer has to effectively collaborate with the Subject Matter Experts to write a high quality report. How would the writer go about it?
He would start writing the draft version of the report in a Word document. To get inputs and clarify his doubts with the SMEs the writer would use any or all of the following:
- Instant Messaging tool such as MSN messenger
- Web Conferencing tool such as Skype
While working on the Word document, he needs to get out of the application and log into MSN or Skype to clarify his doubts. Basically he will be switching between applications to do his work. Above all the writer will keep mailing versions of the report for review to the SMEs.
What if this is possible?
The writer keeps writing the draft version of the report in an application. This has a word processing software, document sharing facility, instant messaging and VOIP all integrated within the application.
Let’s say the writer needs a quick input on a particular section and what he does is he checks if the SME is available online. He then invites the SME to join him using instant messaging from and requests the SME to review portion of the text he has written. The SME views the draft version of the report real time and suggests quick changes. The writer quickly makes the changes to the actual report. He then has some more questions and thinks he must have a quick conversation with the SME to sort it out. He enables the VOIP and has a quick talk with the SME. The writer does all this within the application and never ever once moves out of the application.
Here are some useful resources on Contextual Collaboration:
- Improve Productivity with Contextual Collaboration – Derek Ruths
- Contextual Collaboration Is The Future Of Real-Time Conferencing Technologies
- From ICE Age to Contextual Collaboration
Related:
The Future of Online Collaboration: Interview with Jay Cross



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Hey Rupa,
This sounds like what Google buzz tried to do. Especially referring to your example.
Nice write up!
Sreya