You have an amazing software product….. the product is going to create great value for your customers…. you plan to invest a lot in support and training and increase product adoption…… Wow! Is that good enough?
Have you thought of a way to increase product adoption, keeping training and support costs low? Well, it’s not simple, I know. However it’s not impossible either….
Invest more in the usability of the product.
Focus on user effectiveness.
- increase success rate and reduce users errors
- improve ease of use and ease of learning
- increase user productivity and user satisfaction
- increase user trust in the system
I know this sounds very theoretical. Will try to share some case studies in the coming days. Meanwhile I would like to hear from you.
Please share your views or case studies if any.